Digital Skin advertisements are creativity that Phone Number List are included during advertisements, promos or headers of Mediated programs. In this way, the advertisement is broadcast in such a way that it does not prevent the viewer from continuing Phone Number List to watch the programming and in turn captures their attention, both because of Phone Number List the novelty of the format and because of the way the product is advertised .The objective of superimposing this layer of interactive information on the linear television broadcast is to achieve advertising segmented by geographic, demographic and behavioral interests.
Formats that highlight the message and the brand These new formats , larger and more enveloping , gain space on the screen with respect to the existing one, highlight the message , and give brands greater visibility and differentiation from the Phone Number List rest .Thanks to the HBBTV technology of televisions connected to the Internet, it is possible to direct these types of advertisements to much more specific targets . Brands can thus reach Phone Number List viewers not previously impacted by their campaign, individuals from certain geographical areas or with specific television consumption.
XL is a variation of Digital Skin that maintains Phone Number List shape, but gives marks 50% more room . Masthead is an arch-shaped creative that leaves Phone Number List the broadcast centered at the bottom and the advertiser more than half of the screen to promote their product.Finally, Zoom and its “C” shape surround the broadcast in an integrated and Phone Number List impressive way, leaving a very prominent space for the advertised product.