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    mr7392630
    Apr 11

    Is Instant Retail a Blue Ocean?

    in General Discussions

    After talking about the crooked horse delivering the wine, I had to mention the Meituan flash sale. What is Meituan Flash Sale? This service is not found in the Meituan app at all. Meituan Flash is a 30-minute instant retail brand launched by Meituan, which is an instant retail delivery business, covering supermarket convenience, specialty stores, drinks and snacks, fresh fruits and vegetables, flowers and green plants, pets, mothers and babies, etc. Makeup and care of many categories means that Meituan not only delivers food, but everything.


    Meituan’s flash sale is mainly a platform model, through the entry of brand merchants, relying on Meituan’s massive users and delivery performance system to complete the delivery of goods and services. Crooked horse delivery of wine is a new business under Meituan’s flash sale, but crooked horse delivery of wine is a self-operated model, just like Meituan grocery shopping. This has to be said of instant retail. It can be said that instant retail is an upgraded in-roll version of traditional e-commerce retail. guarantees the quality of goods through its self-operated model and builds its own logistics to improve the delivery speed. It has stably occupied the e-commerce retail market share in the competition with Alibaba.


    Now the standard of e-commerce retail has been further raised to instant retail. "Fast" has become the direction for further involution of telemarketing list major platforms. Meituan’s flash sale, supported by Meituan Takeaway, claims to be home in 30 minutes, with daily orders exceeding 4 million early. In 2021, will also cooperate with Dada to launch "Hourly Shopping", and cooperate with the resources of JD Daojia, JD Mall, and JD Supermarket to develop instant home retail. Not to mention the e-commerce big brother Alibaba, Ele.me, Hema, and Taoxianda are all focusing on instant retailing. In addition to fighting giants, delivering medicine, flowers, vegetables and daily necessities..

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