What is Neuromarketing? Neuromarketing and email marketing: a perfect alchemy for companies Tips and Strategies for Applying Neuromarketing to Emails In summary If we can use artificial intelligence to analyze the rational foundations on which certain needs and habits are based, we can go much further with neuromarketing, deciphering the emotional and unconscious reactions that guide the desires and purchasing choices of consumers. What does psychology have to do with economics? 95%! So claims behavioral economics theorist Daniel Kahneman. Contrary to what one might think, most consumption decisions (about 95%) are influenced by unconscious and irrational processes .
The enormous advantage of identifying these unconscious associations is that itprovides businesses with insight into users' deepest needs and wants, providing a foundation to guide communication and sales strategies. This approach has infinite potential and possible applications that are probably still partly unexplored. It can be used to optimize brand image or identify the best choice when redesigning your company logo, as it helps to decipher the unconscious sensations that a brand or a certain color arouses in users. Some companies like Netflix have instead used this approach to predict the success of their TV series, achieving levels of accuracy of up to 84%. The application of neuromarketing to email marketing can be just as advantageous:
What is Neuromarketing? Neuromarketing applies the principles of cognitive neuroscience to marketing, using technological aids such as eye-tracking and brain imaging to measure users' emotional processes and unconscious perceptions of certain stimuli . The ultimate goal is to provide companies with useful information to direct their marketing campaigns towards satisfying the irrational wants and needs of consumers, which drive most purchasing decisions. Neuromarketing and email marketing: a perfect alchemy for companies This approach can prove useful in email marketing on several fronts : from choosing a layout, to optimizing the subject, content and tone to use, to the visual elements to include in the body of the email, to to the positioning and message of the call. to action. In fact,