Compared with its competitors, Kuaishou always seems to be half a beat slower in the expansion of new user groups or in the development of overseas markets. . Saying this is not an alarmist. In the early short video market, Kuaishou really gave us the feeling of indomitable and wolf-like development. It not only continued to contribute hot words, but also continued to expand people's thinking about it. now what? Today's Kuaishou seems to have always been an afterthought at a series of key nodes. Whether it is a commercial move or a strategic layout of going overseas, Kuaishou is losing its wolf-like nature in the early development process and has become a docile little sheep.
Although the current short video market has long passed that life-and-death stage of development. However, if you just sleep on the credits of the past without thinking about more future development paths and ways to break the game, the so-called leading may only be temporary. In the final analysis, the competition between short video platforms represented by Kuaishou and Douyin is actually the competition of traffic. If there is a problem of traffic, Kuaishou can neither continuously break through the original user bottleneck, nor activate and transform existing ones. has a new see tree on the user.
Then, Kuaishou, who grew up with traffic, may still be trapped in the traffic itself. Perhaps this is the fundamental reason why people have so many doubts about the current Kuaishou. 3. People got to know Kuaishou because of traffic, but also began to question Kuaishou because of traffic It is undeniable that Kuaishou did notice this and tried to break through the original development dilemma through its own efforts. From inviting Yuan Longping, Jay Chou and other celebrities to join Kuaishou, what we see is Kuaishou's attempts and efforts to break through the bottleneck of the original user group; from live broadcasts, testing water and e-commerce, we see Kuaishou's commercialization The tireless exploration on the road continues.