By identifying unconscious processes and emotional reactions to certain stimuli, marketing makes it possible to identify content, tones, themes and visual elements capable of raising the user's level of attention and taking advantage of their emotions , thus facilitating opens and conversions. Take advantage of the information provided by marketing analyzes to refine the first elements of an email seen by a reader: optimize the subject, choosing effective words capable of triggering an emotional reaction in your users. You can also include emojis which, when chosen carefully, can convey a mood better than any words. Mejuri emotional subject line tell and suggest , both in the subject and in the pre-header. Take an emotional approach by choosing words, tones and registers based on your database's unconscious preferences. Discover the seven golden rules of the subject of your emails! insert an image,
GIF or your brand logo as the first element of the message to capture the user's attention and pique their curiosity. Our brain processes visual stimuli according to a precise hierarchy (in order: shapes, colors, images, numbers and finally words). That's why we tend to focus more on visual elements like images, GIFs, and brand logos. carefully choose the words and the message to convey as the main content of the email. As with the subject line, using effective words and phrases can facilitate an emotional reaction and encourage reading here too. dove emotional email example engage the senses to create an emotional connection with the reader . 75% of buyers say they prefer to “smell” a product before buying it. Include elements in your emails that appeal to all five senses using images, gifs, and videos that bring to mind the sensory world.
onsen engages the senses in sample emails Discover how to improve the design of your emails by exploiting the cognitive mechanisms of your users! Social validation Social validation is one of the six fundamental cognitive strategies used in interpersonal communication and is the social phenomenon that underlies the spread of fads and trends. In fact, it is based on the principle that says people seek confirmation of their actions in the choices of their peers , considering the behaviors and choices made by large numbers of people more valuable. This cognitive bias can be exploited in email marketing to create a more impactful design and insert more effective content: provide information about how many people have purchased a product you offer indicate which products or services are the most popular