"Where to go on weekends?" "Let's go shopping at IKEA". Just like the well-known slogan "IKEA is your home", the company's success lies in creating a homely feeling and atmosphere, and people can see various styles of model rooms as soon as fax number database they enter the door. One of them will always impress you. In the era of live broadcast delivery, why hasn't IKEA done live broadcast delivery? IKEA is never short of topics. Some people go to IKEA to take pictures, some people go to IKEA for dinner, and some people like to show their own IKEA Nordic style furniture. Although I have heard of IKEA for a long time, I have never bought a piece of furniture from IKEA, but it is true Interested in IKEA's business operations.
In recent years, due to the impact of Internet online retail, a large number of offline shopping malls have closed down. Not long ago, Hangzhou Huanglong Walmart store closed. I saw this news and was very sad. I remember the year I just graduated, when I dragged my suitcase to Hangzhou by myself. At that time, my ideal was to visit the hypermarket every week and experience the happy life of the people in the city. Shopping is delicious! I moved to the current place a few years ago and bought a bunch of furniture and electrical appliances, such as mattresses, stools, desk lamps, refrigerators, SLR cameras, computers, etc., all on mobile phones.
At that time, there was no IKEA in Hangzhou! In recent years, the rise of Douyin and Kuaishou short videos have also brought fire to live broadcasts. But fax number database when I search for "IKEA", it seems that they don't do live broadcasts themselves, why is this? My understanding of live streaming is: either you can provide products that are more cost-effective than offline, or you can influence consumers’ decisions through live streaming. The former is from a price perspective, while the latter is from a professional perspective. When the live broadcast was just popular, it was a bit like the group buying model that was popular 10 years ago.